Ease of use
From the beginning, the passenger app was designed to be as simple as possible. At the time, most passenger booking apps presented lengthy forms and several steps. We were among the first to build a simplified booking process without unnecessary cognitive load or friction. Each step of the process had its own screen with simple and bold interactions.
We separated ourselves from some Android or iOS navigational patterns in order to create a unique experience that would encourage users to come back to the app.