Hoppa

Hoppa is one of the biggest city and resort transfer company in Europe with presence in 116 cities.
We designed a new passenger app that customers could use to make on-demand or scheduled reservations. The aim of this applications was to create easy to use and clear mobile apps while following Hoppa’s existing brand. We wanted to create a different experience from other booking apps by building a simpler experience designed for a less tech-savvy user base.

My role

  • Led the user experience and user interface design of the product together with product managers and developers as the single designer in the team.

  • Ensured brand consistency with existing Hoppa guidelines.

  • Created a set of illustrations for the app and marketing.

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Ease of use

From the beginning, the passenger app was designed to be as simple as possible. At the time, most passenger booking apps presented lengthy forms and several steps. We were among the first to build a simplified booking process without unnecessary cognitive load or friction. Each step of the process had its own screen with simple and bold interactions.
We separated ourselves from some Android or iOS navigational patterns in order to create a unique experience that would encourage users to come back to the app.
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First on-boarding experience

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Sign-up flow

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