Open Organizations was a project created for the digital agency Spiffy. It was a platform where people could join and create public and transparent organizations. Every member of an organization owns it and can access all information in real time.
The brand identity needed to be approachable and friendly, it had to convey a sense of community and creativity.
At the beginning of this project it had a different name: User Owned Open Organizations. The design process started by exploring soft and friendly typographies.
After that we moved onto exploring the concepts of connection and community, the two pillars of the project.
"Style Tiles" are a device for exploring a visual language, they where used to explore different color combinations and moods for the brand.
After some consideration by the Product Manager and other team members it was decided to change the name to just Open Organizations. Using the previous work as a base we explored new ideas for the new name while keeping the general concept.
