At the beginning of this project it had a different name: User Owned Open Organizations. The design process started by exploring soft and friendly typographies.
“Style Tiles” are a device for exploring a visual language, they where used to explore different color combinations and moods for the brand.
After some consideration by the Product Manager and other team members it was decided to change the name to just Open Organizations. Using the previous work as a base we explored new ideas for the new name while keeping the general concept.